He knew why those in the kids’ play ecosystem didn’t attack this problem and that it primarily had to do with financial returns. The toy and content companies have business models and incentives that fall short of enhancing play at a local level in a meaningful way. There is a deep issue here – a major play crisis.
Fortunately, he was in a job where he could explore new business concepts. He decided to build the case for the “play center of the future” and travel across the country to convince social-minded investors and partners that a new, socially conscious kids play company should be created. Drew is a big fan of a passage from Larry Fink, CEO of BlackRock, that states, “To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”
Drew, along with a talented group of individuals, are launching Kefi (keh-fee). It’s a Greek word that embodies many concepts: experiential joy, passionate, happy, fun, love for life as a way of life. As Jerry Maguire wrote, “We cannot sleepwalk. We cannot just survive, anything goes. We can take control of our lives, we can quit sleepwalking, we can say — right now, these are our lives, it is time to start living it. It is time to not second guess, to move forward, to make mistakes if we have to, but to do it with a greater good in mind.” Drew believes this is Kefi’s moment.